Nami Surf Features Hakuna Wear as a Female Owned Surf Business

Hakuna Wear Designer and Founder Jessica Boynton surfing smiling in San Diego California

Surfing is the sport Hakuna Wear founder Jessica has been looking to find her whole life but little did she know exactly what it’d bring to her life. When she made the move to San Diego, she bought a surfboard before she found an apartment to rent. ‘It brought me closer to the earth, the ocean, and to my interest in sustainability, it is how I met my husband and inspired my business, Hakuna Wear’.

Two women and a man checking the surf dressed in Hakuna Surf Wear

Jessica emphasizes through Hakuna’s brand values that ‘sustainability is all about community’. ‘It’s a full lifecycle from the fabric, to the people manufacturing, to how the business is run and how we treat our customers’. Read the full article here about how Jessica’s relationship with surfing was the catalyst for her deeper connection with the ocean, inspiring her to start Hakuna Wear since starting to surf in 2014.


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