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About us

Hakuna Wear began in 2018 after our founder went on her first tropical surf trip. She had a blast going on scooter rides and boat trips to the breaks but didn't have a pocket to bring money or a hotel key and kept losing her bottoms in the surf.

"I felt un-empowered by my bikini and I wanted to change that."

-Jessica Boynton, Founder and Designer

Hakuna Wear began out of the need for a functional and sexy swimwear so that you can be free to be you. That means a place to stash your essentials, no nip slips, no cheek leak, and no worries when you wear a Hakuna suit.


When we say no worries, we really mean it. You can rest easy knowing all our suits are responsibly made with the most sustainable fabrics on the market for swim and surfwear. Only recycled fabrics and Geoprene. All designed in the heart of San Diego, California, USA.

We are making this decision as easy as possible for you. Now get out there!

 Our Mission

We are a small brand with a big mission:

To empower people to let go of their worries in the ocean no matter what color, gender, religion, etc. you identify with. Hakuna Wear designs suits that allow you to be free to be you and celebrate the diversity of surfing.