Hakuna Wear asks: “What do you look for in active swimwear? What is currently missing?”

At Hakuna Wear, we are always telling people, “Hey YOU! You are wonderful! We’re glad you were born. Be free to be you!”

And since part of being free while playing in the water - which is our favorite place to play by the way - is having no worries active swimwear that performs.

Performance is so important to us as a matter of fact, we thought we’d check in with some local San Diego surfers to see what they look for in an athletic bathing suit.

Check out what they have to say -->

Hakuna Wear asks: “What do you look for in active swimwear? What is currently missing?”

Deanna told us:


Mom and child

“I am looking for something with decent coverage but still hip and not too granny. Hard to find cute one pieces that support the jugs. What’s missing in athletic bathing suits is the perfect mixture of style and support. It’s like you have to choose either or…”

Oh, Deanna! We feel you which is exactly why we designed our Perissa Athletic One Piece with wide cross-back straps for comfort and security. You’ll be able to paddle, surf, splash, and adventure without wardrobe malfunctions. Not only are these suits supportive and stay put, they come in 3 different fun styles and materials that leave you free to be you! Enjoy even more freedom utilizing our hidden key pocket and knowing all of our one pieces are UPF 50+ to keep you covered and protected. And we think they are pretty darn hip. 

Floral Style Perissa Athletic One Piece Swimsuit by Hakuna Wear

Emi says she likes bikinis that have:

Learning to surf

“Securely comfortable fits. That last. I personally like simple basic colors to mix and match. If I have a good top I will wear the $#!^ out of it and get multiples in different colors.”

Secure is our middle name, Emi. (And No Worries is our first!) Our bikinis with Bikini Lock™ technology are guaranteed to stay on even in big surf to get your mind off of your suit and onto horsing around with your friends where it belongs. Both our Active Bikini Top and Reversible Active Bikini Bottoms are 50+ UPF, made from recycled fabric, and reversible to give you way more bang for your sporty buck! The Cloudbreak Active Bikini Top fits like a sports bra and is reversible giving you two tops in one! 

Hakuna Wear Cloudbreak Athletic Bikini Top

Katy says:

Longboarder surfing a wave

“I have a long torso, so everything turns into a thong😂.  I want something that stays on/put but doesn’t cut off circulation. Something somewhat flattering. I can’t have any ties or buttons on the front or I get bruised when I paddle. So maybe cut outs or cute patterns."


Oh, Katy Kat! Have we got the bottom for you! Our no worries Jeju Reversible High Waisted Bikini Bottom has got you covered! The high waist will stay put and not get you singing the thong song. The cut will flatter any waist and the recycled polyester fabric from a hand painted watercolor by Ali Kurzeja is about as cute as it gets. 

Hakuna Wear Jeju Reversible High Waisted Bikini Bottom

John tells us he likes:

Surfer on a wave

“Board shorts that stay on in the water and dry fast. A rash guard that dries fast. I like those new thinner ones that look more like a t-shirt than a rash guard so you can just wear them after.” 

We couldn’t agree more! Except instead of a t-shirt rash guard we went full send and made a unisex button down called the Aloha Shirt Recycled Rash Guard. I can see the word button flashed a hint of skepticism behind your eyes but you know us, we love to be comfortable so these buttons are made of rubber and have covers for maximum comfort. The high collar and 50+ UPF keep the sun away from your skin and the breast pocket with key loop keeps your keys near. 

We also insist that board shorts stay on but like we mentioned, we’re all about comfort and function so we moved the tie to the side so you’re not lying on it while you paddle. We also added a side zip pocket and key loop so you have everything you need Volcanoes Recycled Board Shorts. They’re 50+ UPF and quick dry so no need to change before heading to the taco shop. 

Hakuna Wear Aloha Recycled Rash GuardHakuna Wear Board Shorts with Side Tie
Hakuna Wear Recycled Board Shorts with Side Tie

                      Hakuna Wear. We’ve thought of everything.


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