'Ohi'a Lehua Collection
The ʻŌhiʻa Lehua is a tree seen frequently in Hawaii growing on new lava flows where there isn’t much of anything else growing. In fact, these trees grow easily on lava, and are usually the very first plants to grow on new lava flows.
As a representation of the rebirth of the Hawaiian Island, Hakuna Wear will be giving 10% of all profits made from the Lehua Collection to the Rapid Ohia Death research fund to help save these beautiful and native trees.
The Hawaiians also have a legend relating the tree. The legend says that one day Pele met a handsome warrior named Ohia and she asked him to marry her. Ohia, however, had already pledged his love to Lehua. Pele was furious when Ohia turned down her marriage proposal, so she turned Ohia into a twisted tree.
Lehua was heartbroken, of course. The gods took pity on Lehua and decided it was an injustice to have Ohia and Lehua separated. They thus turned Lehua into a flower on the Ohia tree so that the two lovers would be forever joined together. Hawaiian folklore says that if you pluck this flower you are separating the lovers, and that day it will rain (read a longer version of the story here).