The wonderful thing about exposure is that it leads to understanding.
Understanding is often the place we find appreciation and appreciation is the gateway to love. When we spend time outdoors, we find appreciation for it. We reap many benefits from time spent immersed in the fresh air and sunshine and those benefits lead to a deep love and protectiveness of our wild, blue planet.
With that safeguarding comes a desire to live in less harmful ways as a means to show our gratitude and preserve our precious resources.
Eco Friendly Sunblocks
We’d like to think that surfers in particular have a special bond with and love for Mother Earth and the ocean. She takes care of their mental, physical, and spiritual health and they do what they can to take care of her in return.
With the increase in eco consciousness, we’ve seen an increase in our efforts to buy earth friendlier sunblocks and reef safe products. Hakuna Wear is proud to sell Hippo Sweat sunscreen as part of this effort. This article from BBC News discusses the science behind a hippo's sweat! But suffice it to know we have you covered with our Hippo Sweat sunscreen.
The difficulty of producing eco friendly swimwear and garments (and how we can start to do better)
However, making surf gear and clothing purchases that do the minimum amount of harm can be trickier. Clothing manufacturing in modern times is one of the least earth friendly industries in terms of resource consumption and the creation of pollutants. Did you know it takes 700 gallons of water to produce enough cotton for one t-shirt? It takes about 2,000 gallons of water to produce one pair of jeans! Each year 70 million barrels of oil are used to make polyester, the most commonly used fiber in clothing which takes more than 200 years to decompose. The average American discards 68 pounds of clothing each year, 85% of which ends up in landfills or incinerators.
But we can do better.
Sustainable small brands like Hakuna Wear are making waves in the garment and swimsuit industry
We all want to spend time outdoors in functional gear without harming the planet to get there. Unfortunately, plastic is so durable that the EPA reports “every bit of plastic ever made still exists.” While we can’t go back in time to erase all of that plastic production, we can decrease our plastic use, recycle, upcycle, and shop eco friendly clothing brands.
Take our Miho Reversible Athletic Bikini Bottom for example. These bottoms are guaranteed to stay put with Bikini Lock™ technology but even better, they are made responsibly in California from recycled water bottles. Additionally, 10% of profits from our ‘Ohi’a Lehua Collection will go to the Rapid 'Ohi'a Death research in Hilo, HI. Learn more about the legend of the 'Ohi'a Lehua tree.
a no worries swimwear brand made from recycled water bottles
In an interview with Still Stoked, Hakuna Wear founder Jessica says, “When I design I focus on a couple of things: flattering and comfortable for the wearer, staying on even in overhead surf, and somewhere to put your car key, hotel key, snack, some money or sunscreen. Then we try to source recycled materials or materials that are less impactful to the environment. The truth is, there is no truly sustainable fashion, we can only attempt to try not to create new materials by recycling and up-cycling, buy high quality, and take care of the things we have so we don’t buy new. At Hakuna Wear, we have a “ding repair policy” so we can keep your suit in your closet and out of the trash as long as possible.”
Hakuna Wear is practical, cute, comfortable, and stays locked in place all while doing minimal harm to get to you.
Until we can surf naked, put Hakuna Wear on your derriere.